01
Requirements
- Every market and locale is represented.
- Each channel and placement has an explicit format.
- Dimensions, file types, byte limits, and naming rules are defined.
- Optional variants are marked instead of removed from the matrix.
02
Delivery package
- The final folder or ZIP contains no empty files.
- Filenames carry the expected campaign, market, locale, channel, format, and version tokens.
- No requirement is satisfied by multiple competing files.
- No unrelated or unexpected file is included.
03
Validation and review
- Image dimensions and file types match the matrix.
- Every file is below the configured byte limit.
- Exact duplicates have been removed or documented.
- Every uncertain match has a human decision.
04
Handoff
- Missing and failing variants are resolved or explicitly accepted.
- The rename map is reviewed before files are changed.
- The manifest and issue export are included where useful.
- A delivery receipt records the final readiness state.